Brand

Giorgetti

About the brand

The able and patient hands of artisans shape wood, piece after piece, at their work stations; in the air you can smell the sweet perfume of the raw material which harks back to carpentry workshops of long ago. This is the atmosphere you can find at Giorgetti factories, the company founded in 1898 in Meda, Brianza, as an artisan woodworking laboratory.

Collaborations with designers, which began at the end of the 80s, gave Giorgetti the chance to create functional, contemporary pieces with an unmistakable style, integrating the highest artisanship with woodworking tradition, a long-time characteristic of the company, with the use of sophisticated tooling machinery and the most modern product technologies. All this results in collections of chairs/armchairs, tables, bookcases, furniture, beds and accessories designed by some of the most renowned project designers, from Carlo Colombo to Massimo Scolari, from Roberto Lazzeroni to the duo Ludovica e Roberto Palomba, to name but a few.

The innovative machinery used in producing the Giorgetti collections allows the wood to be shaped while respecting the nature of the wood, as well as guaranteeing an absolute precision in the details. Add to this the irreplaceable work of the artisans and you have Giorgetti products that possess the allure of unique handmade pieces. An attentive search for and adequate conservation of the raw materials, and in particular of solid wood, such as maple, ebony, beech, walnut and the exotic pau ferro, has always been a synonym of quality for Giorgetti. Once the wood has arrived at the company, selected according to quality and provenance, it is put into drying machines so that it reaches the optimum condition to be processed and to last over time.

With a remarkable ability and artistic sensitivity, the wood is worked and brought to life by the able and expert Giorgetti artisans who combine it with other quality materials such as stone, glass, leather and metal. Contemporary matches which do not belie the origins of the company as well as exalting the beauty and purity of the wood.
The versatility of wood, thanks to its solidity and lightness, strength and flexibility, lets the designers create functional, comfortable and timeless furniture. These objects are appreciated all over the world for their style and quality which characterize the international vocation of the company. Giorgetti was already exporting semi-finished pieces to the United States in the Twenties and has been exporting its collections all over the world since the Sixties. From design to production, Giorgetti takes pride in the fact that its creative and productive processes are exclusively Italian, so they can use the brand “Made and manufactured in Italy”. A choice which allows the entire production process to be checked with respect for the environment as well as guaranteeing the creation of long-lasting furniture.

The success of this project has encouraged the company to plan a series of Giorgetti Ateliers in the most influential cities of the international furniture market. After the opening in Milan in 2011 the Ateliers in Antwerp, Singapore, Rome, Jakarta and Guangzhou were inaugurated. These exhibition spaces are housed in fine buildings, set in trendy urban environments or in the most prestigious shopping streets. In addition to this, Giorgetti has conceived each Atelier as an original and bespoke project, choosing as partners some of the most important local stores or distributors of design brands.

The Atelier concept is presented together with numerous shop-in-shop spaces and the presence of Giorgetti in international multi-brand settings, allow the company to define a widespread distribution, in order to achieve brand and made in Italy enthusiasts all over the world, consolidating the strategic position of monobrand Stores in Milan, Cologne, New Delhi, Ho Chi Minh City, Foshan, London, Mexico City, Houston and Paris.

From a domestic scale to a large one, Giorgetti also has a contract service, the main objective being to supply clients with comfortable, elegant and original solutions. These are ad hoc projects which can give character and a strong sense of design to hotels, restaurants and exhibition areas. In June 2018, Giorgetti consolidated its growth strategy in this area through the acquisition of 100% of Battaglia Interior Contractors, a specialist design firm for luxury hotels, fashion retail and super-yachts. Giorgetti and Battaglia Interior Contractors, sharing the common values of excellent artisanship and Made in Italy creativity, are preparing to become the international benchmark for the definition of great interior design projects.

Giorgetti style is characterized by its exclusivity and atypical uniqueness, with objects able to create an all around interior design, created thanks to a 4.0 craftsmanship. Each piece contributes towards defining a space, becoming part of a complex, harmonious and extraordinary whole. Giorgetti is working more and more on an articulate and complete 360° architectonic projects, from the kitchen, the heart of every house, to the outdoor collection, not forgetting the Atmosphere objects that complete every interior environment. Giorgetti becomes therefore a partner in the design of ambiences and atmospheres.

Giorgetti’s excellence can be seen in the ability to match iconic pieces, such as the Spring desk chair, with springs of course, designed by Massimo Scolari in 1992 and the Progetti chair line designed by the Giorgetti Research Centre in 1987, with contemporary pieces such as those presented at the latest Salone del Mobile fair in Milan. Among these, the living area by Carlo Colombo and the pieces characterized by the fluid sign of Roberto Lazzeroni.

Today Giorgetti is part of the Progressio SGR private equity fund, with the aim of increasing and consolidating its presence on the foreign markets, respecting the tradition and the values that have made this company an excellence of Italian design.

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